The social energy of a special event — whether it’s a large charity event or small launch soiree — can be intoxicating. With planning and precise profiling, you can use your guest list as a powerful viral marketing tool both online and off. The most important thing is the quality of the audience, Crystal is an expert at bringing together culturally connected people. She has a talent for curating guest lists of thought leaders, power players, and influencers. If your intent is to create brand awareness, introduce a new product, or generate sales – audience curation for your events is essential.
A curated database of influencers provides brands with credible, trustworthy promotion and visibility. Your company’s brand will gain exposure to multiple social circles made up of people who want what you have, and who already trust the messenger. It’s no secret word-of-mouth and social media are powerful. Research shows brand ambassadors are at least five times more effective than traditional advertising, paid search, email, and other marketing tools. An ambassador for your brand could be both your greatest communications and sales tool.
Effective media strategies involve a mix of approaches. Media outreach and media relations are fundamental parts of public relations, marketing, and brand experience campaigns. Effective planning is important, as social media and mobile technologies are increasingly paired with or substituted for traditional print and broadcast media coverage.
An effective strategy for dealing with media should include targeted planning and coordination to find a balance which serves the needs of your company’s various audiences: corporate, public, commercial, and media. This requires proactive activities such as pitching, blogging, monitoring and evaluating messages. Media outreach and media relations can work together to help you build a positive company image.
Event Design & Production
Crystal’s been building their reputation and ability for years, creating lasting impact for corporations and brands through events. They have a team that provides high-impact brand experiences, event conceptualization and management.
Whether they act for a product, a family, a company or a cause, their work embraces experiences that integrate innovative design with the finest in wine and cocktails, dining, music, entertainment and—most important of all—that intangible element of the right people.
Masterfully curating each detail, our team creates high-energy events that are brilliantly orchestrated from beginning to end. We always combine passion with efficiency, personality with originality, dreams with detail and perfection with celebration.